The inaugural University of Charleston Marathon generated an estimated $1.25 million in direct economic impact and drew thousands of visitors to West Virginia’s capital city, according to visitation analytics released by the Charleston Convention & Visitors Bureau.

Held in April 2026, the UC Marathon welcomed 785 participants from 40 states and five countries.

The CVB’s analysis found the event drew more than 5,000 attendees throughout race weekend, with 74 percent of visitors traveling from outside West Virginia.

“We’re honored the UC Marathon has become more than a race,” University of Charleston President Marty Roth said. “We are grateful to every supporter who embraced the idea that our capital could deliver a fast, flat, and fun course. This event also reflects the very best of the University of Charleston. From our Honors College students who spearheaded the planning to the hundreds of student athletes, faculty and staff who volunteered throughout the weekend, it was truly a campus-wide effort. My thanks to Charleston Mayor Amy Shuler Goodwin, the Charleston CVB, and our sponsors for believing in a world-class event in the heart of West Virginia.”

The report found the largest visitor markets included Pittsburgh, Columbus, Philadelphia, Washington, D.C., Cleveland and New York, underscoring the marathon’s reach well beyond the Mountain State.

Visitors stayed an average of 1.6 nights in hotels and 4.8 nights in vacation rentals, and one-third of visitor spending occurred at restaurants and food and beverage establishments.

The inaugural event also served as Charleston’s only Boston Marathon qualifying race, attracting runners seeking a certified course while experiencing the city’s historic neighborhoods, riverfront, and hospitality.

Planning is already underway for the 2027 UC Marathon, scheduled for April 10–11, 2027.

Registration for the 2027 race is open at ucmarathon.com.